IMPETUS STUDIO - FOUNDED IN 2022
You are here because you run a high-quality service-based business, but you are having trouble getting started or finding qualified leads. You do great work, and your online presence should reflect that standard. Every business we serve exists for the sole purpose to help others. Our job is to help you kickstart your online journey and make money doing what you love.At Impetus Studio, we build high-converting, mobile-first, automation-ready websites for high-value contractors and service professionals who are tired of tire-kicker leads, wasted ad spend, and “brochure” sites that don’t sell.Because yes...it is absolutely possible to have a good looking website and a 24/7 revenue generating machine.
You don’t actually have a “website problem.”
You have a revenue flow problem.Right now you are probably dealing with:
A site that looks fine… but doesn’t convert visitors into calls.
No ranking on Google for “[your city] + service” — so your competitors get the calls.
Leads coming in cold, uneducated, and just “shopping around”.
No automated follow-up, so good leads go stale in 24 hours.
Ads sending traffic to weak pages → ad spend wasted
Impetus Studio fixes all of that with one system: the Impetus Revenue Engine.
It’s a contractor-focused digital stack that brings in traffic, filters for quality, follows up automatically, and books calls with people who are actually ready to buy from you.
Impetus Studio builds revenue systems for high-value contractors and home service businesses.Our websites are engineered to dominate local search engines, qualify real buyers, and turn more clicks into booked jobs.
ELECTRICIANS
You’re losing jobs to low-cost competitors and invisible listings — your website isn’t converting, your Google Business Profile isn’t ranking, and leads vanish after hours.Here’s how we fix it with high-converting electrician websites and local SEO funnels that make you the trusted, insured pro in your city:
Local SEO campaign targetting your business to outrank your competition
Optimized Google Business Profile with automated reviews
Mobile-first click-to-call design
Automatic text follow-ups for missed leads
Result: More booked calls, higher-value electrical projects, and stronger Google visibility.
Roofing Contractors
Your ads bring in tire-kickers, people who undercut your bids, and without enough reviews or local pages, your brand doesn’t look trustworthy.We solve that with roofing-specific SEO funnels built to convert traffic into inspections and trust:
SEO-optimized pages for roof repair, roof replacement, and storm damage claims
Ad-optimized landing pages that load fast and sell clearly
Automated Google review requests after every job
“Request an Inspection” flow that connects directly to your CRM
Result: Higher-quality leads, more booked inspections, and more high-revenue projects.
Outdoor Living / Pools
You attract “just-browsing” traffic from Pinterest while serious buyers drop off because your site doesn’t showcase your premium work or explain your pricing.We build luxury-focused, visually aesthetic websites that pre-sell your value and automate your follow-up process:
Conversion-driven galleries and project visuals
Custom-made lead magnet to qualify buyers (based on business goals and intent)
Automated SMS/email nurture for long sales cycles
Visually aesthetic website design that immediately hooks your preferred buyer.
Result: Fewer time-wasters and more premium backyard projects booked.
Smart Home / AV TECH
You’re doing high-end installations, but your site doesn’t educate or impress — leaving clients confused and forcing you to rely on builder referrals.We create education-driven pages that explain your systems clearly and convert interest into consultations:
Service pages for lighting control, distributed audio, and security integration
Explainer sections and before/after demos
Smart “Book a Consultation” flows with auto-reminders
SEO-optimized, mobile first website that is built to attract potential buyers to your business
Result: Confident, informed buyers who already understand your value before the call and refer you long after their installation.
Home Remodelers
Your craftsmanship outshines your competitors, but your online presence doesn’t — you’re buried under HomeAdvisor listings and dealing with tire-kickers who continue to waste your time.We build high-conversion home remodeler sites that show transformation, not just services:
SEO-optimized website with mobile-first philosophy
Before/after galleries and storytelling project pages
Automated “Start Your Remodel Plan” intake forms
Optimized Google Business setup for all your service areas
Result: More qualified leads, stronger budgets, and consistent booked projects.
Pest Control Services
You’re losing repeat customers to big national chains with automated systems, while your ads attract low-value “one-time spray” clients who never return.We build pest control websites and automations that help you dominate local search, capture long-term contracts, and turn one-time visits into recurring revenue.
SEO optimized website, mobile-first design built to convert
Conversion-focused landing pages that book service calls instantly
Automated reminders and follow-up texts for maintenance plans
Integrated review system that builds trust and out-ranks competitors
Result: More recurring customers, stronger local visibility, and predictable monthly revenue.
We only work with 15 businesses per month, and spots fill up quick...
We believe in quality over quantity. If you’re ready to see real growth, this is your shot.
Not ready for full service yet? That's ok!
We all have to start somewhere. This toolkit includes some lessons I've learned along the way and some tools I wish I had when I started. Start small, then grow! It's ok, we'll be here when you're ready to build your site. Get 10 leads in 30 days with our $20 Toolkit
We redesigned a site for a local upcoming gym and launched a simple ad campaign.The result: +42% membership sign-ups in 30 days.

We worked with a pest control business who had a messy, unreadable website who wanted to grow their reach with a new, modern website.After our redesign and local SEO push: They gained +27 customers in the first month.

"Rob did an amazing job on our website. His creativity and communication skills are top notch. I’d definitely recommend you use him for your marketing needs." - Pest Control Business Owner
"Robert does amazing work. He is intelligent and talented. Very responsive and clearly answers my questions. Thanks for an amazing job Robert!" - Freelance Bookkeeper
"The team at IMPETUS STUDIO is truly top notch. Great design, clear messaging, and great communication. Immediately felt at ease. Thank you!" - Small Business Owner
“Impetus made it easy. I finally understand where my money goes, and the calls keep coming in.” – Mark, Landscaping Owner
"Rob completely transformed our website and set us up for success! He’s been awesome to work with every step of the way." - Erik, Business Consultant
| Title | Author | Year | ISBN |
|---|---|---|---|
| Neuromancer | William Gibson | 1984 | 0-441-56956-0 |
| Snow Crash | Neal Stephenson | 1992 | 0-553-08853-X |
| Software | Rudy Rucker | 1982 | 0-441-77408-3 |
Q: How soon can I expect results?
A: Most clients see their first leads within 7–14 days of launch. This varies by market, obviously, but you should expect to see noticeable gains in traffic in this time.
Q: Do you work with any industry?
A: Yes — as long as your goal is leads, not just likes. And look, I get it, the age of social media has us foaming at the mouth for the next viral moment, but what good is that when you have no customers? We build the system that gets you to that point, with time, consistency, and a willingness to keep showing up, even when it's hard.
Q: What’s the catch with the “Free Website Audit”?
A: There’s no catch. I'm serious! We use the audit to identify how we can add real ROI to your marketing plan AND then send you out into the world with a plan in place that is CUSTOM to you. And the best part? You keep EVERYTHING you get in your audit, free to you!
Q: Do I Ever Own My Website?
A: Absolutely! Whether or not you purchase a one time project or a monthly/yearly subscription, once we have your new domain launched (or existing one transferred), you own your site! No buyouts, no clauses, just give us a heads up at least 3 days before moving services or discontinuing your program so that you don't get charged (or you can keep your site because we're THAT awesome).
Hi, I’m Rob. I started Impetus Studio in 2022, because I was tired of seeing small businesses overpay for websites that don’t do anything. That, and I was tired of seeing the same thing over and over again; a basic site, with no real identity, and spending more time finding the thing I need vs enjoying my online experience. I know what it feels like to pour everything into your business and still feel invisible online. My mission is simple: build you an online presence that actually drives customers, not headaches.Impetus Studio was founded by builders who were tired of agencies that over-promise and under-deliver. We believe your website should be your hardest-working employee, and we’re here to make sure it is!

Spots are limited to just 15 businesses each month so we can give every client the attention they deserve.
Don’t miss your chance to ignite your online growth and turn your website into a true revenue engine.Book your free Discovery Call using the button below and see how we can make your website work smarter and harder for you.
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